We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others.” “As we grow as a company we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community. “The crack epidemic and the lasting impact on those it affects is not funny and never was. “We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected. Mark Gray, BarFly Ventures CEO, which owns the HopCat chain, announced on HopCat’s website that the restaurant is renaming the popular menu item. You won’t be able to order Crack Fries at HopCat for much longer.
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